“I design jewellery because, to me, it is the most perfect representation of love in all its forms, whether that’s love for one’s partner, children, siblings or friends. I want fine jewellery to be meaningful and beautiful; aspirational yet accessible; and to stay with you throughout your life, eventually becoming part of your legacy."
Alexandra Kent, CEO and Chief Design Officer, Alexandra Elizabeth.
Alexandra Elizabeth is where timeless elegance meets contemporary style. Whether it’s an engagement ring, wedding ring, jewellery suite for a special occasion, or a beautiful piece for its own sake, we’re built on the concept of being part of your journey through life and helping you mark those meaningful moments.
We’re a luxury brand with a design-led ethos; and we firmly believe that good quality, beautiful jewellery should be both aspirational and accessible.
At its heart, Alexandra Elizabeth is about love. Our pieces are designed to be worn and cherished today, tomorrow, and for generations to come.
About Us
Alexandra Elizabeth is the creative vision of CEO and Chief Design Officer, Alexandra Kent.
Enchanted by jewellery and gemstones from an early age, Alex always knew she wanted to work with gems and jewellery, even when she was digging up minerals from her childhood garden and squirrelling away anything sparkly in dedicated boxes in her bedroom.
Alex’s first job was as a Saturday girl in a high street jeweller and, by the time she was 19 years old, she had become the youngest person to be awarded a scholarship to study gemology with the GIA — the most prestigious and globally-recognised authority on gems and jewellery in the world.
Alexandra Elizabeth is here for every stage of your life. Your jewellery is meaningful. It carries your memories and symbolises your hopes, dreams, loves and milestones. Our pieces are designed to accompany you along life’s path, to help you mark those milestones, and ultimately become part of your legacy.
Since then, Alex has been designing commissioned bespoke pieces independently, always knowing that one day, she would launch a brand of her own.
With the birth of her children and an increasing focus on the meaning of legacy, which is also one of the most meaningful aspects of jewellery, it was the right time for Alex to launch Alexandra Elizabeth.
The firm launched in September 2025 with three directors and exciting plans for the future.
“At its core, Alexandra Elizabeth is for the mothers and the daughters,” says Alex.
“It’s for the women who have fought really hard to be able to buy themselves something beautiful. For the women who, when they get dressed in the morning, know they’ve done it for themselves. For the women who continue to be themselves and build the lives they want and deserve.”
Our Favourite Pieces
