Welcome to Beauty and the Bride UK. If you’re looking for all things bridal beauty, style and wedding decor, you’ve come to the right place.

About Me

Firstly I should introduce myself, I’m Alex, a freelance make-up artist, skincare developer & marketer, with a deep love for bridal beauty.
I was lucky enough to grow up in the Cotswolds, a beautiful part of the UK, deep in the countryside, also known as a popular wedding destination.
As a child I loved to design clothes, more specifically wedding dresses - I reckon this was triggered by my love for Disney princesses and their wonderful gowns. As I grew up, I thought wedding dress design was going to be my future. But it wasn't.
When I turned 16, I started to work as a waitress at a local hotel. It was a huge Cotswold mansion and a very popular wedding venue. Almost every weekend I spent helping set-up wedding decorations and serving food and drink for the guests. Every wedding was so unique and it was wonderful to be in such a happy atmosphere.
When it came to choosing my university studies, I, first of all, went to look at Fashion Design, so I could pursue my dream of wedding dress design. However, I had an epiphany. I decided to study Fashion Communication & Promotion. At the time I had made my own jewellery website and even had a YouTube channel, so I became more tech-savvy. My mum would also call me a born saleswoman and so I thought that my future would be in communication.
I also had a love for make-up artistry and got trained up on a short-course at Central St Martins. During my studies at university, I worked part-time as a Make-up Artist at MAC. Here I got to help brides-to-be pick out their make-up for their big day and it felt really special to be able to be a part of that.
Now I’m graduated, work as a freelance make-up artist as well as a skincare product developer and marketer. To this day, I’m still fascinated by weddings, and so this is where my blog began.